Emotional Story Based Advertising

August 14, 2013

Most people don't like advertising and it's not always effective or memorable, so what tools can you use in today's world to make an impact? There's a saying I once heard "logic opens the mind and emotion opens the cheque book".  Emotion is a powerful selling tool, and with the internet it's much easier to provide true story based emotional videos to leave a lasting brand impression.

This example below positively positions the brand through a strong emotional story.



For business advice including marketing ideas please contact Harlan and our advisory team.





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