With help from the internet, a new business model is quietly turning millions of ‘average Joes’ into entrepreneurs. Uber is connecting riders with drivers through apps. Airbnb is connecting hosts... read more →
Peer to Peer, or ‘P2P’, lending is a method of bringing borrowers and lenders together without a traditional financial institution to act as intermediary. This increasingly popular form of lending... read more →
Virtual currencies, or cyber currencies, are both a medium of exchange and a store of value, just like traditional money. However, unlike banknotes or coins cyber currencies exist only as... read more →
Over 1.5 million Australian homes, around one in six households, currently generate at least some of their own electricity from solar panels mounted on their rooftops. While environmental concerns motivated... read more →
Businesses are becoming increasingly dependent on social media as a marketing tool and way to interact with existing and potential customers. Although social media draws many benefits for businesses and... read more →
The start of the new 2016/17 financial year has seen some important changes to Australia’s employment laws. Every Australian employer has a responsibility to remain up to date and aware... read more →
Despite the significant advantages of diversity in the workplace,unconscious and hidden biases still exist in the hiring process. Even the most open-minded individuals have unconscious biases that may affect their... read more →
Establishing your business’ terms and conditions may seem like an onerous task among the neverending to-do lists, but getting it right is essential for healthy cash flow. Terms and conditions... read more →
Understanding your customer is one of the most important things every business should be able to do. However, it is particularly important for small businesses. Why? Because only by having... read more →
Knowing your target market can help differentiate your business from competition, tailor your marketing efforts to better meet customer needs and potentially boost sales. A broad target market that tries... read more →