Knowing your target market can help differentiate your business from competition, tailor your marketing efforts to better meet customer needs and potentially boost sales. A broad target market that tries... read more →
Businesses wishing to use environmental claims in their marketing strategy need to make sure their claims are honest, accurate and can be substantiated. Many customers will use environmental claims as... read more →
Are you selling your products on Pinterest? If so let us know your thoughts on whether it’s a worthwhile platform for you. Pinterest may be of interest for your business... read more →
If you want to establish a brand that creates an affinity, propels engagement and has a point of difference for your customers, then content marketing may be what you are... read more →
Finding loyal customers in these hard economic times is one of the most challenging aspects of running a business. Retaining customers you already have is vital before you continually search... read more →
The new year is always a great opportunity for business owners to consider their business resolutions and to take a step back and think about what they can do to... read more →
If you understand the nature of your customers’ needs, you will be able to market your products and/or services far more effectively. Different types of customer needs require different marketing... read more →
The holiday period presents most businesses with a series of incredible marketing opportunities. It is important not to waste these opportunities by falling victim to common marketing mistakes. If any... read more →
The High Court has reinforced the importance for businesses in taking care when advertising their products and services so that there is no misleading fine print. In June 2012... read more →