Leverage from LinkedIn

May 6, 2016

LinkedIn is not just a tool employed by large firms; small business owners can also build their business network, gain exposure and acquire new customers by utilising this social platform.

Unlike other forms of social media, LinkedIn is a professional, business-oriented social network which can be used for referrals, recommendations, job postings, sharing content and building a community of brand advocates.

Increasingly, more people turn to LinkedIn to discover more about a business. A LinkedIn profile helps to gain credibility and stay top of mind by engaging your followers with news in your business and industry relevant content.

If your business is already using LinkedIn, it is worthwhile dedicating some time to review your profile’s details and the way you use the platform. Here are some ways to refresh your LinkedIn profile:

Complete your profile

Company profiles with completed sections have a higher chance of appearing in search results so it is worth adding supplementary content. You can make use of LinkedIn’s features such as publishing links to blog posts, media coverage and videos that highlights your expertise and experience.

Furthermore, ensure your logo and banner image are good quality and fit into the required dimensions. Your Company Description should include key specialities, core values and a call to action.

Recommendations

Encourage satisfied customers, clients or co-workers to write a recommendation (which features on your profile) and also appears on their own personal profile to increase your word of mouth referrals. Return the favour by writing recommendations for businesses and people you have had pleasant experiences with.

Employee advocacy

Encourage your employees to add your business (as their employer) on their personal profile. Not only will this strengthen your business’s online presence, it also serves to expand the reach of your brand and it is message. Connecting employees to the company page also adds credibility and trustworthiness to your business’s image and reputation.

For more tips on best practise for your business, contact us at Leenane Templeton on 02 4926 2300

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