We often don’t even think about them consciously, but a good tagline is an important part of a company’s identity.
A good tagline should simultaneously tell customers what the essence of your
company is, evoke strong sense of emotion and be completely consistent with your company identity.
A great tagline is also an incredibly cost-effective way for your business to overhaul its branding, paving the way for you to start a new series of marketing initiatives. If you don’t already have a tagline, or are not satisfied with your current one, it is worth taking the time to come up with one.
If you can afford it, you may consider hiring a marketing or copywriting specialist for the job. However, if your budget doesn’t stretch that far, take a shot at it yourself and ask employees, friends and family members for their input and feedback. Here are our top five tips for writing a winning tagline:
Your tagline has to be both easy to remember and instantly identifiable with your company. There are a number of ways you can make a tagline memorable – the real challenge is in making sure that customers remember your company when they recall it. You also need to keep it short because the longer it is the harder it will be to remember.
You want your tagline to convey the ‘personality’ of your company. Think about whether customers consider you to be a funny, quirky, sympathetic, conservative or innovative brand and try to write a corresponding tagline.
Your tagline needs to tell people something about your company, and if possible boil it down to its most basic elements by mentioning either your industry or key products. If you are in a niche market this is usually a good place to start. For example, ‘Flowers with a twist’, or ‘Biggest burgers in town’.